CONCH is a brand system designed to support individuals experiencing auditory hallucinations through reflection, reconnection, and meditation. The project includes a wellness app, a wearable jewelry series and a social network imagined to foster a more compassionate future for the voice-hearing community.
ZOO is an experimental zine that merges poetry and typography into a fragmented narrative told through two opposing voices: a zoo visitor observing a monkey in cage, and the monkey perceiving the human. Both characters begin to envy one another, only to realize they are trapped within different versions of the same system. The visual language mirrors this psychological tension through dense, disorienting compositions and chaotic typographic arrangements.
Branding identity for SVA MFA Design’s 2026 Venture presentation. Through generative geometric visuals and an evolving visual system, the project celebrates the spirit of emerging designers standing at the edge of their time, ready to bring their creativity into the world and face uncertainty with confidence, optimism, and ambition. Contribution: Branding lead, motion designer, merch designer
Z/OUT is a conceptual branding project for an imagined relaxation pod company set in the year 3000. In a world consumed by electronics and hyperconnectivity, Z/OUT offers users a form of temporary escape through immersive virtual simulation. When machines dominate everyday life, zoning out becomes both a luxury and a survival mechanism.
Haze is an event branding project for an imagined dystopian literature festival set in London. Drawing inspiration from psychedelic aesthetics, the identity system features a series of abstract forms inspired by iris patterns — a visual metaphor for constant surveillance. Haze reflects on how the warnings written decades ago continue to resonate in today’s world. Contribution: Poster designer, motion designer, art direction