ABRACADABRA NYC

Located in the heart of NYC, Abracadabra is every new-yorker's go-to place to get crazy and spooky. From costume to animatronics, from special effect make-up to magic lessons, the store knows how to give people a good thrill beyond Halloween. This rebrand project kept the store's iconic yellow color and demonic statue icon, while adding more distinct spice to it.                                                                                                                                                                              Instructor: Kevin Brainard